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| Ever since J.-A. Bombardier founded the company in 1942, our name has been synonymous with quality and creativity. His pioneering spirit is a legacy that has kept us growing and exploring new frontiers. Today, in the Americas, Europe and Asia-Pacific, almost 5,500 people are keeping the Bombardier spirit alive in all of our recreational vehicles and products. At Bombardier Recreational Products, innovation and passion are at the heart of our commitment, our products, and our brands. Whether it be our Sea-Doo watercraft and sport boats; our Ski-Doo® and Lynx® snowmobiles; our Rotax® karts and engines; our Can Am™ ATVs and roadsters or our Evinrude® and Johnson® outboard engines, these values come alive through technology and design, inspired by a single and common compelling mission: to deliver to consumers the most extraordinary recreational experience. Our Vision: Our Vision is to provide the world with the ultimate motorized recreational experience. At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. As a result, we have an un-matched ability to develop market-shaping products and services that move people physically and emotionally. Our Values: Our values identify the results that are expected from us and guide the everyday behaviors, decisions and actions of our employees. They represent the character of our organization, our DNA. They protect the best interests of our stakeholders: our customers, our dealers, our employees and our shareholders. At its foundation, BRP has five core values: Winning attitude: A clear, sustainable, competitive edge stemming from our passionate "can do and will do" attitude. Innovation: Anticipate and exceed expectations by creating motorized recreational products that provide exhilarating experiences, and by developing innovative methods that increase our competitive edge. Integrity: Earn and maintain the trust, respect and loyalty of our employees, customers, dealers, shareholders and the other significant contributors to the achievement of BRP's mission and vision. Quality through rigorous execution: A strong reputation stemming from our determination to respect our commitments through rigorous execution. Financial strength: Consistently achieve superior financial results for ongoing stability and growth. BRP manufactures Ski-Doo® and Lynx® snowmobiles, Sea-Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines and Can-Am™ all-terrain vehicles (ATV or Quad). We also manufacture the RM1 karts and the reputable Rotax® engines that propel not only the majority of our vehicles but also motorcycles made by other renowned manufacturers such as Aprilia and BMW, and small airplanes. We also produce a large range of clothing, parts and accessories, including our revolutionary Modular helmet and the new BV2S helmet. Every year, our products and technologies manufactured on three continents and distributed in more than 80 countries, earn numerous awards and praise from the trade media as well as from design organizations. More than 6,000 employees are continuing a tradition of innovation that spans over 60 years. Their primary concern is to offer you the best products on the market when it comes to reliability, performance, durability, safety and respect for the environment. |
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