Honda Marine


Honda introduced the first 4-stroke outboard engine in America more than 40 years ago. Back then, we were ahead of our time. And today, well nothing has changed. We’re still ahead of our time, with engineering innovations and precision manufacturing that the competitors can’t seem to match.

After all, Honda hasn’t become the largest engine manufacturer in the world, without a passion for perfection. That’s what it takes to achieve a legendary reputation for quality.

This same company supports cutting edge research that is continually yielding more firsts: in robotics, hydrogen fuel cells, racing technology and even new types of lightweight jet engines. Is it any wonder that Honda outboards are so technologically advanced?

When it comes to satisfying our customers we don’t rest either. Honda offers the best factory warranty in the industry, some of the best financing rates available, and unmatched service from more than 1000 trained and certified dealers nationwide.

Rather than take our word on this, just ask J. D. Power & Associates or the National Marine Manufacturers’ Association, both of whom awarded Honda “Best in Customer Satisfaction” awards for the last two years in a row.

When choosing a power source for your boat, be careful not to be taken in by inflated horsepowers, and other market offerings that may not be as useful as they might first sound. Proven power, proven quality, will be a much wiser investment for the long run.
Honda Marine Introduces All-New 60hp Outboard:
BF60 Offers Adjustable Trolling, Power Thrust Technology Alpharetta, Ga., May 20, 2009 – Honda Marine today introduced its all-new BF60 horsepower (hp) outboard engine. Ideal for pontoons, aluminum bass and walleye boats, small center consoles, skiffs, and inflatables, the new motor offers a host of Honda-exclusive technologies and consumer benefits. Read more (PDF)

Honda Marine Pro Angler Takes Second Place in Redfish Cup Outing Alpharetta, Ga., May 11, 2009 – Honda Marine professional angler Joe Crosby secured a second place finish at the 2009 Punta Gorda Redfish Cup tournament. Held May 1-3 in Punta Gorda, Florida, the tournament featured 56 teams from across the southeastern United States and offered a total purse of more than $140,000. Read more (PDF)

Honda Marine Offers Special "Consumer Stimulus" Financing Rates Alpharetta, Ga., April 27, 2009 – Honda Marine today announced a special consumer stimulus package for the summer boating season, offering 4.99 percent APR* re-power financing rates throughout the summer. Read more (PDF)

Honda Marine Names "Master Techs" Alpharetta, Ga., April 15, 2009 – Honda Marine congratulates two dealer technicians for achieving "Master Tech" status. Tyler Anderson of King Salmon Marine, Inc., Tacoma, WA, and Derek M. Kadlubowski of South Harbor Marine, Waretown, NJ, achieved "Master Tech" status following a series of rigorous tests at Honda's training facilities. Read more (PDF)

Honda Marine Ranks Highest in Customer Satisfaction Miami, Fla., February 12, 2009 – Honda Marine announced today that its EFI (electronic fuel injection) outboard engines ranked “Highest in Customer Satisfaction with Four-Stroke Outboard Engines” in the J.D. Power and Associates 2009 Marine Engine Competitive Information Studysm. J.D. Power and Associates presented the award to Honda during a ceremony today at the Miami International Boat Show. Read more (PDF)

Honda Marine Unveils 60-Horsepower Outboard MIAMI, Fla., February 12, 2009 – Honda Marine will expand its award-winning lineup of fuel-injected four-stroke outboard engines with the all-new BF60. Introduced at the 2009 Miami International Boat Show, the 60-horsepower (hp) outboard still is a prototype model; Honda plans to officially introduce the new engine to consumers this summer. Read more (PDF)

Honda Marine has received the NMMA CSI Award for Excellence in Customer Satisfaction for the 2008 program year. Presented by the National Marine Manufacturers Association (NMMA), this marks the fifth consecutive year that Honda Marine has secured the honor. Read more (PDF)

Honda Marine Offers Special Financing Rates and Deferred Payment Option Alpharetta, Ga., June 4, 2008 – Honda Marine will offer special retail financing rates as low as 6.49 percent APR* throughout this year’s summer boating season. Read more (PDF)

Honda Marine Welcomes New Marketing Manager Alpharetta, Ga., February 25, 2008 – Honda Marine has named Steve Drenkard as its Manager for Marketing and Product Planning. Read more (PDF)

Honda Marine Offers Special Financing Rates and Deferred Payment Option Alpharetta, Ga., February 6, 2008 – Honda Marine will offer special retail financing rates as low as 6.5 percent APR* throughout this year’s boat show season. Read more (PDF)

Honda Marine Debuts 2008 Boat Show Promotions Alpharetta, Ga., December 20, 2007 – Honda Marine will offer its customers several retail sales promotions for the 2007-2008 boat show season. Available programs include 90-day deferred billing through Honda Financial Services, Honda’s industry-first True 5- year factory-backed warranty, and cash rebates of up to $500. Read more (PDF)

Honda Marine Recognized For Outstanding Customer Service Miami, Fla., October 12, 2007 – Honda Marine today was honored to receive the NMMA CSI Award for Excellence in Customer Satisfaction. Presented during a special breakfast at the International BoatBuilders Exhibition (IBEX) by National Marine Manufacturers of America (NMMA) President Thom Dammrich, this marks the fourth consecutive year that Honda Marine has secured the honor. Read more (PDF)

Honda Marine Appoints OEM Account Manager Alpharetta, Ga., September 18, 2007 – Honda Marine today announced its appointment of Tim Frank to the position of OEM Account Manager. Read more (PDF)

Honda Marine Appoints District Sales Representative Alpharetta, Ga., September 13, 2007 – Honda Marine announced today its promotion of Carol Montaldi to the position of District Sales Manager. Read more (PDF)

Honda Marine Appoints District Service Representative Alpharetta, Ga., September 13, 2007 – Honda Marine today announced its appointment of Peter Gonzalez to the position of District Service Manager. Read more (PDF)

Honda Marine Receives Fourth Consecutive NMMA CSI Award
July 5, 2007 – Honda Marine has received the NMMA CSI Recognition Award for Excellence in Customer Satisfaction for the 2007 program year. Presented by the National Marine Manufacturers Association (NMMA), this marks the fourth consecutive year that Honda Marine has secured the honor. NMMA President Thom Dammrich will present the award during a special ceremony at this fall’s International Boat Builder’s Exhibition (IBEX) show in Miami. Read more (PDF)

Honda Marine Introduces NMMA-Approved Motor Oil
June 8, 2007 – Honda Marine now offers its customers a new, FC-W™ (Four-Stroke Cycle, Water-Cooled Gasoline Engine Lubricant) approved 10W-30 motor oil. Tested by Honda Research and Development and certified for use in all Honda Marine engines, the new oil fully complies with Honda’s service and warranty requirements and will be available exclusively through Honda Marine dealers. Read more (PDF)

Honda Marine Extends True 5 Warranty to Full Product Line
May 7, 2007 – In the wake of being awarded “Excellence in customer Satisfaction” by the National Marine Manufacturers Association for the fourth year in a row, Honda Marine extends its industry-first True 5-year limited warranty to 40 through 225 horsepower (hp) outboards purchased through participating dealers between April 1, 2007 and March 31, 2008. In addition, effective May 1, True 5 will be offered on 2 through 30hp models purchased between May 1, 2007 and March 31, 2008. The move to include these models extends Honda Marine’s True 5 warranty to its entire product line. Read more (PDF)

Honda Marine Names First "Master Techs"
April 25, 2007 – Honda Marine has recognized two dealer technicians as its first-ever “Master Techs.” Anthony Towns of Abel’s Marine, Englewood, Fla., and Kenney Meyers of Paradise Marine, Gulf Shores, Ala., achieved “Master Tech” status following a series of rigorous tests at Honda’s training facility in Orlando, Florida. Read more (PDF)


Honda Marine


4900 Marconi Dr. Alpharetta 30005-2519
✆ 770-497-6400
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